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November 22, 2020 at 11:39 am #17850Anthony AltomGuest
Global Marketing Management
by Masaaki Kotabe, Kristiaan Helsen
- ISBN: 9780471372899 (0471372897)
- Release date: September 27, 2000
- Publisher: Wiley
- Genres: management, business
- Language: english
- Author: Masaaki Kotabe, Kristiaan Helsen
- Format: hardcover, 780 pages
About The Book
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (inter-national) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation.
Hardcover Global Marketing Management by Masaaki Kotabe Kindle. PDF book Global Marketing Management read online on Barnes & Noble. Paperback ebook Global Marketing Management download on PC.