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      What is an entity?
      In general, an entity (or named entity to be more precise) designates a single, well-defined thing or concept which can be linked to a knowledge graph.

      <span style=”font-weight: 700;”>Unlike a keyword, which is</span> <span style=”text-decoration: underline;”>ultimately just a collection</span> of letters specific to a language, an entity carries meaning and is independent of the language and of the synonymous keywords that designate it.

      More precisely, in the SEO world, an entity concerns any subject that can be linked to the knowledge graphs of search engines, such as the Google Knowledge Graph.

      We know that Wikipedia acted as a primary trusted seed set for the Knowledge Graph. For simplicity, we can call an Entity any subject that can be attached to a Wikipedia article page, (other than disambiguation or a category pages).

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