Why Google uses entities
Before answering the question of “How”, it is interesting to first question the “Why”. Why are entities today at the heart of Google’s algorithms and services and why are they now tending to replace keywords bit by bit?
One reason is obvious. If Google uses entities, it is because these entities make it possible to connect all the world’s information together, regardless of the language. Entities make it possible to understand the meaning of this information as well as the centres of interest of its users.
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